What Is My Domain Worth?
Enter a domain to estimate its retail and wholesale value. Review the pricing factors and available comparable sales before deciding what to ask or offer.
How the appraisal works
Enter a single domain or a bulk list. Hazlo analyzes length, phonetics, dictionary and morpheme structure, keyword demand, TLD fit, and comparable sales, then applies Hazlo Calibrated market discipline to produce a defensible valuation range.
Read the result as a range, not a sale promise
The retail midpoint is an estimate for a potential end-user sale, not an offer from Hazlo. Read the low and high estimates alongside it. The wholesale range answers a different question: what an investor might pay to resell the name. Confidence and liquidity describe uncertainty and resale conditions, not a guaranteed closing date.
How to use your domain value estimate
Start by choosing the sale scenario: a patient end-user sale or an investor resale. Compare the matching range with your holding costs, renewal obligations and willingness to wait. An asking price is a seller decision, not a completed transaction.
Check the comparable sales before setting a price
A useful comparable has similar language, extension, word quality, length and commercial purpose. Check its reporting source and whether the date describes a sale or a publication. One exceptional sale should not set the price of every similar-looking name.
What an appraisal does not establish
An estimate does not establish trademark rights, verify a domain's ownership, guarantee traffic or promise a buyer. Sparse sales evidence increases uncertainty. Revisit the estimate when the market or the intended use changes.
What you get
Each appraisal includes an estimated retail value, a wholesale (liquidation) value, a confidence level, the category and liquidity class, venture-grade signals, and a downloadable certificate. You can also challenge a valuation to trigger a deeper AI re-review.
How accuracy is measured
Hazlo publishes a dated calibration benchmark with the evaluation-set composition, aggregate error measures, reproducibility command, and limitations. The current edition is a small calibration smoke test, not proof of market-wide superiority.
Frequently Asked Questions
How can I find out what my domain is worth?
Run a domain appraisal, then compare the result with reported sales of similar names. Match the extension, word quality, length and sale context. Use the estimate as a starting range, not a guaranteed price.
Is Hazlo's domain appraisal free?
Single-domain appraisals are free and do not require an account. Usage limits and availability restrictions apply. Results provide retail and wholesale estimates with the evidence available for the name.
What is the difference between retail and wholesale domain value?
Retail estimates describe a potential sale to an end user who wants the name for a business or product. Wholesale estimates describe investor-to-investor resale. Neither guarantees a buyer, sale price or time to sell.
Can I use the same valuation rules for .AI and .com?
Some factors overlap, such as spelling and memorability, but extension fit and buyer demand differ. Compare .AI names with relevant .AI transactions rather than applying a fixed multiplier to a .com estimate.
Why do domain appraisal tools give different values?
Tools use different data, assumptions and pricing contexts. Check whether each output is retail, wholesale or an asking-price recommendation, then compare its evidence with recent reported sales. A higher estimate is not automatically more accurate.
Is an automated domain appraisal a certified legal valuation?
No. A downloadable report records an automated estimate; it is not a certified appraisal for tax, legal or accounting purposes. Check the requirements of your adviser or the relevant authority before relying on it.
How should I judge appraisal accuracy?
Review dated evaluation results, sample size, errors and limitations rather than a single winning example. Hazlo publishes a calibration benchmark and retrospective sold-domain reports. These are not guarantees of future sale prices or proof of superiority over every tool.