The Founder's Guide to Pricing a Premium Domain

Pricing a premium domain is part data, part strategy. This guide shows how to use comparable sales, demand, and liquidity to set a confident Buy-It-Now price, minimum offer, and lease-to-own terms.

Retail vs wholesale pricing

Retail is the end-user BIN price over a longer hold; wholesale is the faster investor-to-investor price. Knowing which you are targeting determines your number.

Setting BIN, minimum offer, and LTO

Anchor your Buy-It-Now to strong comps, set a minimum offer that filters tire-kickers, and offer lease-to-own to widen the buyer pool for higher-priced names.

Frequently Asked Questions

Should I show a price or take offers?

A visible Buy-It-Now price converts better for most names; reserve make-offer for ultra-premium domains where you want to discover the ceiling.

How do I price for a fast sale?

Price toward the wholesale band. Liquidation-priced names sell faster because they appeal to investors who resell.