Broker.com Sold for $375,000

February 13, 2026 · Embrace — reported public sale, independently analyzed by Hazlo.

Hazlo Independent Appraisal

Reported sale: $375,000

Hazlo independent appraisal: $338,072

Hazlo estimated range: $263,696 – $439,494

Difference: -9.8%

Actual reported sale fell within Hazlo's estimated range.

How Hazlo Valued Broker.com

• Brandability: Highly memorable and easy to pronounce
• Length: 6 characters - Highly desirable
• Keyword Value: PREMIUM Dictionary Word (rank #5864) - 6 chars on .com | Total multiplier: 7.5x | Correct spelling premium: +30%
• TLD Strength: .com - Premium TLD
• Comp Density: 12 comparable sales found - Baseline estimate (no comps)
• Domain Age: 29.9 years - Established domain (+15% trust bonus)
• TLD End-User Adoption: Low End-User Adoption — Many variants parked or for-sale (7/7) — suggests speculative interest over genuine demand
• Similar Name / Brand Usage: 50% — Unable to check brand presence — neutral score applied (checked 0 TLDs, 0 social handles)
• Market Position: Category Dictionary .com. Liquidity Semi-Liquid. Venture potential Venture-Grade.

Comparable Domain Sales

• crypto.com — $12,000,000 (Embrace)
• whisky.com — $3,100,000 (Embrace)
• exodus.com — $1,945,000 (Embrace)
• better.com — $1,820,000 (Embrace)
• galaxy.com — $1,800,000 (Embrace)
• unlock.com — $1,228,200 (Embrace)

Hazlo Appraisal Record

Appraisal date: August 14, 2026

Hazlo engine version: v3-enhanced

Sale price used in appraisal: No. Hazlo's appraisal was generated independently of the reported sale price so the valuation can be compared against the actual market outcome.

Similar Domain Sales

• rangers.com — sold $375,000, Hazlo $5,952
• symphony.com — sold $375,000, Hazlo $1,232
• digital.com — sold $373,750, Hazlo $1,260,835
• amos.com — sold $365,000, Hazlo $82,652
• session.com — sold $385,000, Hazlo $306,914
• curve.com — sold $360,360, Hazlo $378,907

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