Cooking.com Sold for $402,500

February 13, 2026 · Embrace — reported public sale, independently analyzed by Hazlo.

Hazlo Independent Appraisal

Reported sale: $402,500

Hazlo independent appraisal: $14,079

Hazlo estimated range: $7,743 – $26,046

Difference: -96.5%

This transaction exceeded Hazlo's independent estimated market range. Domain transactions can be influenced by strategic buyer demand, negotiation dynamics and circumstances that automated valuation systems may not fully capture.

How Hazlo Valued Cooking.com

• Brandability: Misspelling hurts memorability/branding (correct: coming)
• Length: 7 characters - Good length
• Keyword Value: MISSPELLING of "coming" — 65% value reduction
• TLD Strength: .com - Premium TLD
• Comp Density: 12 comparable sales found - Baseline estimate (no comps)
• Domain Age: 28.4 years - Established domain (+15% trust bonus)
• Premium Typo Penalty: Possible typo of premium domain "booking" (1 char difference) — value reduced 60%
• TLD End-User Adoption: Low End-User Adoption — Many variants parked or for-sale (6/6) — suggests speculative interest over genuine demand
• Market Position: Category Speculative Brandable .com. Liquidity Semi-Liquid. Venture potential Search-Driven.

Comparable Domain Sales

• connect.com — $10,000,000 (Embrace)
• freedom.com — $2,000,000 (Embrace)
• bullish.com — $1,080,000 (Embrace)
• nursing.com — $950,000 (Embrace)
• snoring.com — $502,225 (Embrace)
• rebates.com — $500,000 (Embrace)

Hazlo Appraisal Record

Appraisal date: August 14, 2026

Hazlo engine version: v3-enhanced

Sale price used in appraisal: No. Hazlo's appraisal was generated independently of the reported sale price so the valuation can be compared against the actual market outcome.

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• ingles.com — sold $400,000, Hazlo $10,186
• asset.com — sold $406,000, Hazlo $405,601
• pain.com — sold $399,000, Hazlo $379,989

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