Hazlo → Market Analysis → Essential.com
Essential.com Sold for $250,000
February 13, 2026 · Embrace — reported public sale, independently analyzed by Hazlo.
Hazlo Independent Appraisal
Reported sale: $250,000
Hazlo independent appraisal: $375,148
Hazlo estimated range: $243,846 – $581,479
Difference: +50.1%
Actual reported sale fell within Hazlo's estimated range.
How Hazlo Valued Essential.com
Brandability : Highly memorable and easy to pronounce
Length : 9 characters - Longer domain
Keyword Value : PREMIUM Dictionary Word (rank #3148) - 9 chars on .com | Total multiplier: 6.2x
TLD Strength : .com - Premium TLD
Comp Density : 12 comparable sales found - Baseline estimate (no comps)
Domain Age : 29.1 years - Established domain (+15% trust bonus)
TLD End-User Adoption : Low End-User Adoption — Many variants parked or for-sale (7/8) — suggests speculative interest over genuine demand
Similar Name / Brand Usage : 50% — Unable to check brand presence — neutral score applied (checked 0 TLDs, 0 social handles)
Market Position : Category Dictionary .com. Liquidity Semi-Liquid. Venture potential Hybrid.
Comparable Domain Sales
christmas.com — $3,150,000 (Embrace)
marketing.com — $2,500,000 (Embrace)
workspace.com — $1,450,000 (Embrace)
recursion.com — $904,000 (Embrace)
retention.com — $800,000 (Embrace)
christian.com — $600,000 (Embrace)
Hazlo Appraisal Record
Appraisal date: August 14, 2026
Hazlo engine version: v3-enhanced
Sale price used in appraisal: No . Hazlo's appraisal was generated independently of the reported sale price so the valuation can be compared against the actual market outcome.
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laced.com — sold $250,000, Hazlo $405,601
cumberland.com — sold $250,000, Hazlo $5,650
agon.com — sold $249,000, Hazlo $433,036
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