Root.com Sold for $1,300,000

February 13, 2026 · Embrace — reported public sale, independently analyzed by Hazlo.

Hazlo Independent Appraisal

Reported sale: $1,300,000

Hazlo independent appraisal: $684,739

Hazlo estimated range: $445,080 – $1,061,345

Difference: -47.3%

This transaction exceeded Hazlo's independent estimated market range. Domain transactions can be influenced by strategic buyer demand, negotiation dynamics and circumstances that automated valuation systems may not fully capture.

How Hazlo Valued Root.com

• Short Dictionary Word Premium: Premium 4-Letter Dictionary Word .COM. Premium 4-letter dictionary word .com — "root" is a concise, brandable real English word. Single 4-letter word .coms command strong prices.
• Word Length Bonus: 4-letter domain is highly brandable and memorable.
• TLD Premium: .COM extension value
• Market Position: Category Dictionary .com. Liquidity Liquid. Venture potential Hybrid.

Comparable Domain Sales

• chat.com — $15,500,000 (Embrace)
• club.com — $10,000,000 (Embrace)
• gold.com — $8,515,000 (Embrace)
• help.com — $3,000,000 (Embrace)
• wise.com — $2,000,000 (Embrace)
• call.com — $1,600,000 (Embrace)

Hazlo Appraisal Record

Appraisal date: August 14, 2026

Hazlo engine version: v3-enhanced

Sale price used in appraisal: No. Hazlo's appraisal was generated independently of the reported sale price so the valuation can be compared against the actual market outcome.

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• meme.com — sold $1,250,000, Hazlo $433,036
• unlock.com — sold $1,228,200, Hazlo $14,589
• pickle.com — sold $1,200,000, Hazlo $8,775

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