Hazlo → Market Analysis → Upguard.aiUpguard.ai Sold for $20,000
August 27, 2026 · DNJournal — reported public sale, independently analyzed by Hazlo.
Hazlo Independent Appraisal
Reported sale: $20,000
Hazlo independent appraisal: $15,494
Hazlo estimated range: $12,085 – $20,142
Difference: -22.5%
Actual reported sale fell within Hazlo's estimated range.
How Hazlo Valued Upguard.ai
Brandability : Misspelling hurts memorability/branding (correct: guard)Length : 7 characters - Good lengthKeyword Value : MISSPELLING of "guard" — 65% value reductionTLD Strength : .ai - Premium TLD | .AI brandable uplift +10%Comp Density : 11 comparable sales found - Baseline estimate (no comps)Domain Age : Age data unavailableTLD End-User Adoption : Low End-User Adoption — Many variants parked or for-sale (2/3) — suggests speculative interest over genuine demandSimilar Name / Brand Usage : 50% — Unable to check brand presence — neutral score applied (checked 0 TLDs, 0 social handles)Market Position : Category Brandable .ai. Liquidity Semi-Liquid. Venture potential Hybrid.
Comparable Domain Sales
opengen.ai — $10,000 (DNJournal)
truescan.ai — $120,000 (Cognitive.ai)
aiagents.ai — $65,000 (Afternic)
zentor.ai — $34,995 (DNJournal)
homeloans.ai — $45,000 (DNJournal)
housecall.ai — $43,000 (Spaceship)
Hazlo Appraisal Record
Appraisal date: August 27, 2026
Hazlo engine version: Hazlo v3.4-bs2
Sale price used in appraisal: No . Hazlo's appraisal was generated independently of the reported sale price so the valuation can be compared against the actual market outcome.
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